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Visual Explainers

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Complex ideas become easier when you can watch them unfold. Explore concise animations about diagnostics, science, technology and the systems behind everyday decisions.

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Featured Diagnostics 30s

The High-Dose Hook Effect

Why can an extremely high analyte concentration produce a deceptively low test result? Follow the binding process and see where the assay breaks down.

  1. 01 Watch the test-line signal increase through the normal analytical range.
  2. 02 See how excess analyte prevents the expected sandwich complex from forming.
  3. 03 Understand why dilution and repeat testing can reveal a suspected hook effect.
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